ON Intern Take Home
Congratulations for making it this far…..….
As a next step, we have a 2 part Take Home Case, for you to work on.
With this, we would like to get insight into your design ‘handwriting‘ and process, where you get inspired from and how you adapt your style to how you perceive the ON DNA. We would also like you to exhibit your insight of
upcoming trends/consumer trends which you feel are relevant/exciting and how this would relate to On and products.
You are free to choose how you approach this project and in the way you feel best to communicate the concept.
Get to know Alphas
Alphas
Are:
Going to be the largest generation in the history of the world.
Digital natives.
The most diverse generation in history. 1
Outside in
Inside out
40% of alphas have used a tablet before they turn 6.
Believe there's value in being themselves. 2
Over 30% of alphas want a career that creates a positive impact on the world.2
Only 15% of Gen Z future career choices creates positive impact in the world around them.
75% of
Alphas
Would rather go outside, exercise, or use their technology less when asked about managing their mental health. 3
Key Takeaways
Insight
Alphas=The Most Informed Consumer (MIC's)
StyleTrends
The most informed consumer uses the breadth of the internet to curate look and feeling from a romanticized period. Then in the physical world they pride themselves in collecting pieces of clothing that reference they're particular vision of a perfect world.
ON DNA
Nothing is more authentic to On than the Cloud tooling.
Cloudsurfer
Design an On Cloudsurfer with more prominent details and attitude while still being authentically On.
Ideation
1 foot away
10 yards. Away
10 feet away
Final Design
Dope-Dyed Polyester
Heat-Fused Vinyl
Reclaimed Nylon Webbing
Heat-Fused ON Logo
Heat-Fused O Logo
